A big day out with Peter Rabbit™ at Kew Gardens

A botanical bunny adventure this Easter at the Royal Botanic Gardens, Kew, in partnership with Penguin Ventures – part of Penguin Random House.
Friday 30 March – Sunday 15 April 2018

Release date: 6 March 2018

Peter Rabbit themed Easter festival 

  • First Peter Rabbit themed Easter festival at Kew Gardens 
  • A trail exploring the wonder of fruit, vegetables and other edible plants 
  • Building warrens, games, crafts and talks 
  • Family tours of Kew’s incredible Kitchen Garden

Join Peter Rabbit and all his furry friends on a botanical bunny adventure this Easter at the Royal Botanic Gardens, Kew, in partnership with Penguin Ventures (part of Penguin Random House). Visitors can expect an exciting activity-packed day out with games, crafts and storytelling inspired by Beatrix Potter’s iconic tales.   

Children will be delighted by the exquisite illustrated world of Peter Rabbit set against the stunning landscape of Kew Gardens. Spring will be well and truly underway and the Gardens will be filled with the dazzling colours of blooming crocuses, daffodils and magnolias. The Easter extravaganza will encourage visitors to find out what Peter and his friends can eat, how fruits and vegetables grow and what research Kew is conducting on edible plants behind the scenes. 

At the gates, visitors will be presented with their very own copy of Mr McGregor’s garden notebook so they can follow a Peter Rabbit trail to the festival hub in Kew’s beautiful Secluded Garden. Life-sized selfie boards of Peter and other characters along the way will offer families the chance to take fun souvenir snaps.  

Gina Koutsika, Head of Visitor Programmes, Events and Exhibitions says:  

“We’re thrilled to be partnering with Penguin Ventures to produce a brand new and truly magical Peter Rabbit™ themed festival at Kew Gardens. I am sure our interactive trail and activities will delight visitors of all ages and will encourage families to learn more about the science behind the fruit and veg that Peter Rabbit so loves to eat.” 

Thomas Merrington, Creative Director, Penguin Ventures says:  

“Peter Rabbit is synonymous with mischief and garden adventures and will be perfectly at home in the beautiful setting of Kew Gardens.  We can’t wait to see young fans and their families enjoy the fantastic activities that Kew has planned with Peter this Easter.”

Botanical bunny activities

In the festival hub, children and adults will be able to get stuck into all sorts of exciting games, craft activities and workshops. 

Children can try building a warren to make a home fit for Peter and his family,  or play giant food card games with their friends. At Mr McGregor’s potting shed, visitors will find the hilarious veggie consequences workshop offering the chance to create incredible monster vegetable prints to take home.  

Elsewhere, youngsters can choose which Peter Rabbit character they’d like to be for the day and make fuzzy bunny ears to match. Kids will also be able to plant their very own seeds pots, to take home and nurture. 

Activities will run from 10.30am – 3.30pm daily.

Explore Kew’s own Kitchen Garden 

Visitors can also pop into Kew’s incredible Kitchen Garden nearby, to admire the amazing display of colourful fruit and veg grown by our very own kitchen gardeners, including seasonal favourites like asparagus, broad beans, lettuce, garlic and rhubarb. The Kitchen Garden team will be giving mini tours for families to show off the luscious produce growing in the garden in springtime.  

Kitchen Garden talks will run on Mondays, Wednesdays and Fridays (excluding Bank Holidays), 11.30am and 1.30pm.  

Catering and gifts 

There will be a variety of delicious Easter culinary offerings available at the festival hub, as well as Peter Rabbit gifts and goodies available in the Kew shop. 

Admission 

Admission to the festival is included in the general entrance ticket to the Gardens (Adult - £17.00, child - £5.00). 

Wakehurst, Kew’s wild botanic garden in West Sussex, will also be hosting its very own Easter festival, Peter Rabbit™ Goes Wild.  

Ends 

For press enquiries please contact the Kew Press Office on 020 8332 5607 or pr@kew.org 

Notes to editors 

The Royal Botanic Gardens, Kew is a world famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew’s 132 hectares of landscaped gardens, and Kew’s country estate, Wakehurst, attract over 1.5 million visits every year. Kew was made a UNESCO World Heritage Site in July 2003 and celebrated its 250th anniversary in 2009. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. Kew receives just under half of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support Kew’s vital work comes from donors, membership and commercial activity including ticket sales. 

Wakehurst in Ardingly, West Sussex, is one of the most beautiful and significant botanic gardens in the country. It is home to Kew’s Millennium Seed Bank, which houses and protects seed from the world’s most substantial and diverse collection of threatened and useful wild plants, and leads the MSB Partnership, a crucially important global science-based conservation programme which is the largest of its kind in the world. Since 1965, RBG Kew has transformed the private garden and estate at Wakehurst into a contemporary botanic garden, where ornamental plantings and exotic tree and shrub collections of international importance sit within native woodland. Wakehurst’s natural assets associated with its countryside location renders it complementary to Kew’s West London site, with different growing conditions, and a real emphasis on wild plant collections. Coupled with the Millennium Seed Bank, Wakehurst offers an inspiring, immersive, and educational day out for the whole family, and serves as a vital contribution to UK and global plant conservation.

About Peter Rabbit™ and Beatrix Potter 

The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902.  The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House) and has sold in excess of 45 million copies globally.  Beatrix Potter personally oversaw the launch of subsequent products, making Peter Rabbit the oldest licensed character in history.  Today over 2 million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared in books and products in more than 110 countries throughout the world.   

Penguin Ventures (part of the Penguin Random House Group) is committed to growing and protecting The Peter Rabbit™ brand and together with licensing agency, Silvergate Media, manages The World of Beatrix Potter™, one of the world’s longest running and largest international literature-based licensing programmes. 

www.peterrabbit.com 

PETER RABBIT™ © Frederick Warne & Co. Limited and Silvergate PPL Limited 2017. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.