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Christmas trees
Selling trees grown at Wakehurst Place
In
the last six years we have planted 12,500 trees worth almost £150,000
at retail prices. Trees are sold by the shops at both Wakehurst Place and
Kew Gardens. Linda Partrick, who manages the Wakehurst shop, has seen sales
rise from 140 trees in 1994 to more than 500 last Christmas, but says, 'It
has not been easy understanding what our customers like. As well as selling
traditional Norway spruce we are trying to create a niche by selling unusual
trees, in some cases species that are not available elsewhere. Our range
of species means there are shapes and colours for all tastes.' Her personal
favourite is the Nordman fir.
The first Friends of Kew 'dig your own' event taught us at lot. We had
decided not to retail our crop of Douglas fir - we did not think they were
good enough - but it proved to be the most popular dig your own tree. We
were in time to cut 40 for retail and they were sold as soon as we delivered
them. Last Christmas, Friends dug and cut trees that varied from a 5 metre
giant redwood to a 30 centimetre corkbark fir. 'You can't predict what people
will choose,' says Amanda Millar, the Friends co-ordinator at Wakehurst.
'But even the youngest child takes part in the selection and several families
choose two.'
The
Christmas tree project at Wakehurst will continue to develop as we learn
more about which species will thrive with us and attract customers. We have
also started to grow eight holly varieties that form a windbreak within
the Christmas tree plantations. Berrying varieties with red, yellow and
orange fruits also combine gold and silver variegation and vary in thorniness
from a veritable hedgehog through to almost spineless. We will also sell
mistletoe but it is a rare plant at Wakehurst and we are not planning to
cultivate it.
When organising your family's Christmas this year remember to search out
a real tree, preferably one from the Wakehurst Place plantations. If not
look for the British Christmas Tree Growers Association label that indicates
the tree was grown in the UK and be sure to recycle your tree by chipping
it at Kew or Wakehurst Place, or your local authority's centre.
Note: The above text first appeared as an article entitled Changing
face of an evergreen icon in 'Kew', the magazine for members of the Friends
of Kew. It was written by Andrew Jackson and Iain Parkinson. Reproduced
with kind permission.
See also
Christmas
plants
Festive
foods
More plants
Next: Plant
profiles
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