The 'Firm of the Future' is a business inspired by nature.
By: Polly Williamson - 12/11/2010
This next decade will be about winding down the unsustainable business models of the 20th Century and evolving new 21st Century business models that are fit for purpose.
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In the 'Firm of the Future', the essence of the business is social, economic and environmental value-creation that emerges from core values based on a common sense of purpose and a holistic understanding of value of and impacts to the social, economic and environmental dimensions of the world.
It is our belief that organisations which re-shape themselves using nature’s wisdom will flourish through the enormous opportunities these volatile times bring. It is also our belief that the 'Firm of the Future' is a business inspired by nature.
Nature's inspiration. Image by Atos Origin S.A (all rights reserved).
A business inspired by nature follows the successful principles, strategies, and practices developed by and used within nature. In short, nature has had over three billion years to figure out what works and what doesn’t – evolution eliminates unsuccessful strategies.
A business inspired by nature is resilient and can leverage myriad unpredictable disturbances.
A business inspired by nature operates like nature, where waste is food, form fits function, consumption adds value, productivity is optimised, and self-interest benefits the system.
The 'Firm of the Future' is one that is:
- Open to radical transformation using the catalysts of education, innovation, inspiration and collaboration and the tools that a business shaped by nature provides.
- Encouraging synergies across its business ecosystem, engaging with multiple stakeholders in an open, transparent way, and where common values create connections.
- Harnessing the power of social networks and the ‘pull’ media, using crowd sourcing, co-creation, transparent branding and values-based leadership for differentiation.
- Aiming at zero-emissions through innovation, closed-looping and ecological thinking.
- Polly -
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Tags: ground breaking | challenging | powerful | sustainable
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About this blog
'Business Inspired by Nature' is an emergent, resilient, dynamic new collective of individuals with a unique combination of skills, experiences and insights. We have a common goal of creating a healthy vibrant world by bridging business and biology, in other words, ecological thinking for radical transformation. We aim to transform industrial supply chains into business ecosystems, and to merge business ecosystems into natural ecosystems.
'Business Inspired by Nature's' collaboration of professional change agents, biologists and design professionals work with clients to apply nature's principles to business products, processes and systems.
- If you’d like to publish material from this blog in a separate publication, please get in touch with Kew’s Press Office at pr@kew.org. See our full Terms & Conditions here.
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