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Brand guidelines and logos

Kew brand logos

It is essential that you check whether a logo is appropriate for a certain use. If in doubt please consult the Kew Brand Guidelines.

Kew Brand Guidelines

Below are the main new logos for you to use (JPEG and AI format). If you require other formats, please contact Design & Photography.
It is essential that you check whether a logo is appropriate for a certain use. If in doubt, please consult the Kew brand guidelines.
 

Kew masterbrand logo

The Kew logotype has confidence and knows its place; right at the heart of everything we do. It comes into its own when it is integrated into the imagery and message of the communication, combining confidence and elegance. 

It shouldn’t be used at any size below 25mm, where it starts to lose its impact, but there is a small-use version (see below).


Logo application

Where possible, the black version should be used. When the logo appears on a tonally-dark background or image, the white version should be used.


The small-use logotype

This version neatly stacks and unites the brand in a tidy and readable way. This retains the authority of the larger logotype, though this arrangement wouldn’t suit bigger sizes for a variety of reasons. 

The small-use Kew logotype has a maximum width of 25mm and a minimum width of 15mm.

 
For Microsoft Office, PowerPoint or similar, all documents and presentations use the JPEG file.
 
For professional design use (for example, graphic design work, publishing and broadcast), the AI file is to be used.