© Moomin Characters ™
Experience the wonderful world of the Moomins this Easter at the Royal Botanic Gardens, Kew. With the arrival of spring, the Moomins will be coming out of hibernation and visiting the Gardens for all sorts of mischief and fun. Originally created in the 1950s, the Moomins are a family of adventurous and nature-loving creatures from the culturally iconic storybooks by Finnish writer and artist Tove Jansson. In the Gardens, families can expect an exciting activity-packed day out as these beloved creatures from the celebrated Scandinavian tales come to Kew for the first time.
Children will be inspired by the vibrant illustrated world of the Moomins in harmony with the stunning landscape at Kew Gardens. Spring will be well and truly underway and the Gardens will be filled with the spectacular colour of flowering daffodils, crocuses and magnolias. The Moomin-themed Easter extravaganza will celebrate the beauty of nature as seen at Kew, encouraging everyone to value and celebrate the British landscape and its wonderful array of wildflowers.
Beginning at Victoria Gate, an exciting interactive trail will explore the hidden depths of the Gardens, passing vibrant displays of fritillaries, camassia and tulips, and culminating at the magical ‘Moomin Camp’ in the wild woodland of the Conservation Area. On the Moomin trail, children will be able to get creative at interactive points along the way and visitors might even snatch a glimpse of the Moomintrolls through the trees!
There will be a variety of exciting culinary offerings available, including the Moomins’ beloved pancakes and other delicious delights from pop-up shops in the festival camp. What’s more, there’ll be a plethora of Easter activity workshop tents for children of all ages, as well as Moomin dens to play in and picnic areas where parents can relax. Highlights will include the Hemulen’s Herbarium where children can learn about the plants and flowers that they’ve spotted on the trail.
On Easter Sunday itself, April 16th, Kew is once again teaming up with Lindt and children will be able to get their hands on some delicious chocolate treats as they enter the Gardens.
Adam Farrar, Head of Commercial Activities, Kew says, “We are delighted to be partnering with the Moomins to create a magical Easter festival here at Kew. Our interactive Moomin trail and activities will give youngsters the opportunity to explore the wilder parts of the Gardens and witness the incredible beauty of Kew in spring.”
Sophia Jansson, creative director of Moomin Characters and niece of Moomins creator Tove Jansson, said: “All of the inhabitants of Moominvalley possess a deep love and respect for nature, from the Hemulens who spend their time collecting plants or butterflies to the adventurous Snufkin, whose music is inspired by the landscape around him. So we couldn’t be happier to be working with the world-renowned team at Kew to inspire a similar love of nature in families and young visitors to the Gardens.”
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Notes to editors:
The Royal Botanic Gardens, Kew is a world famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world.
Kew Gardens is a major international and a top London visitor attraction. Kew’s 132 hectares of landscaped gardens, and Kew’s country estate, Wakehurst, attract over 1.5 million visits every year.
Kew receives approximately just under half of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra). Further funding needed to support Kew’s vital work comes from donors, membership and commercial activity including ticket sales.