Kew logos for download
Below are the main new logos for you to use. Click on the logo you require for a selection of logo variations and file formats.
It is essential that you check whether a logo is appropriate for a certain use.
If in doubt please consult the Kew Brand Guidelines (pdf)
Kew masterbrand logo
This is most important visual representation of the Kew brand. It is Kew’s leading icon and so operates at the top of the hierarchy.
The ‘Royal Botanic Gardens’ strapline has a fixed relationship with the masterbrand logo. It should never appear alone or combined with any other graphic elements on communication. It will sit with the Kew logo to give greater understanding of the organisation.
Logo application
Where possible the spot colour version should be used. Full colour variants should always be used on tonally light backgrounds. When the logo appears on tonally dark background or image the white version should be used.
The strapline is a fixed element of the masterbrand logo its colour is dictated by the version of the ‘Kew’ element. It is either whiteout or grey (PMS 432). The strapline may only be dropped from the Kew icon if clarity can not be ensured, i.e. stitching and size. If you encounter a problem, please contact Design & Photography.
Kew's Millennium Seed Bank
Logo Application - MSBP
Where possible the 4 colour logo should be used although only on tonally light backgrounds. When the logo appears on tonally dark backgrounds the whiteout version should be used.
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